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The Amazing Wallenski's Part Three
MAGIC HATS RAILCAR #97
This month's article is about the marketing of a souvenir replica of PROFESSOR WALLENSKI'S 'Rabbit Hats' by his niece, NIECE (she likes to be called NIECE).
This 'pop-up' toy version of the Professor's magic hat was similar to the Jack in the Box featured in the October 2024 French Piñata article, but instead of using a crank to operate, a hidden button is pushed releasing the rabbit to 'pop up' as the operator says a magic word amazing the onlookers.
MARKETING:
Using a proven industry sales formula; exploit someone or something popular, create related merchandise, sell it to the masses, make big bucks. And it seems the WALLENSKI'S have adopted that formula to utilize their unending supply of rabbits.
THE PRESENTATION:
Enter NIECE, dressed in true carnival garb and top hat, she steps forward to demonstrate the MAGIC HAT toy......Audience quiets......with the rabbit hidden in the hat, NIECE slowly waves her hand over the hat and softly saying......ABRA-KADRABRA......APPEAR MAGIC BUNNY. Pressing the hidden release button, the rabbit pops up to the amazement of a cheering crowd. It was just a toy......the crowd knew that......but it was the presentation......insuring the sale.
EPILOGUE: HATS every day. The magic box rumor was still circulating. Could it actually exist? Does it contain magic power? Do the WALLENSKI'S have it? Another 'ghost box car' sighting was reported passing through Omaha. Will next month's article, THE WALLENSKI'S...PART FOUR, have the answers? Tune in next month to find out.
Having an unending supply of these toys......of course she did......NIECE would sell hundreds of MAGIC HATS.
BY THE WAY:
The 'ghost box car' is the subject of a railroading legend. Like unoccupied ghost ships claiming to be seen on the open seas, this legend is based on rare sightings of a typical box car, but is completely sealed, no doors, hatch covers or any other access points or markings of any kind......a ghost. Only observed at night, and built into a random passing freight train.
NEXT MONTH:
The last WALLENSKI.......Finally!
